Music Business Portfolio
Pursuing my Bachelor's degree in Music Business at Full Sail University, I learned the importance of building your online presence and personal brand. Finding your skills and what makes you unique is your most powerful asset.
Watch this video to get to know more about me and my journey!
Personal Brand Exploration
Overview & Objective
In this presentation, you will know more about my professional identity and promise of value. The purpose was to analyze potential career paths and abilities to build a strong foundation for the future.
What I learned
Developing this project, I started to find and build my personal brand identity through research and examination. I studied my target audience, competition, and unique assets. I focused on pitching myself by describing and communicating what I can do and my brand promise. Looking at my current skills and the ones I will need to acquire to achieve my goals, I created various plans of action to further my knowledge. Overall, I learned that constructing my brand is fundamental and will play an extensive part in my career.
Skills & Software
For this presentation, I used Keynote, and I applied different design skills, including shadows, alignment, color contrast, and more. I improved my research abilities and used tools like OnetOnline and LinkedIn to discover job requirements and specifications.
Market Analysis
Market Analysis Overview - Apple Music
In this document, I did a market analysis for Apple Music. The report is an investigation and research process of the platform's features, the company's financial highlights, and market position. The document also provides improvement areas and established opinions about the company's technological advancements, social efforts, and marketing actions. With this project, I learned the importance of well-made research and how to analyze the data found for guided decision-making in business development. I applied critical and logical thinking skills and practiced APA formatting in Microsoft Word.
Projected Production Schedule
Production Schedule Overview
In this project, you will see an approximate and projected production schedule for "All Too Well: The Short Film" by Taylor Swift. I had a lot of fun seeing myself as a manager and producer by analyzing the pre-production, production, and post-production timelines that would fit this music video (considering it is 15 minutes long) and all the required tasks to achieve the final goal. For this schedule, I applied several Microsoft Excel skills to create detailed and easy-to-work-with graphs that fit the project's style and aesthetic. I also used time management, strategic planning, and organizational skills to determine realistic dates and coherently assign duties.
Music Business Model Analysis
Business Model - Spotify
This team project showcases a business model analysis of Spotify. We studied several of the company's factors, including value proposition, revenue streams vs. cost structure, customer segments, and fundamental activities and partners, to determine how it potentially functions and continues to be a leader in the industry. After our research, we also resolved additional growth opportunities, primarily regarding revenue and fan engagement, that could help the company differentiate itself further. This presentation was produced in Keynote with added assets created in Canva. Aside from teamwork and communication skills to complete this analysis, we applied our critical thinking to understand the data presented and make applicable recommendations.
Artist One Sheet and Sizzle Video
One Sheet & Sizzle Video Overview - ROSGUER
During this time, I worked on constructing different assets for one unsigned and undeveloped artist. These include the artist's one sheet and sizzle video, which serve as marketing tools to showcase to potential investors, record labels, and other industry-related companies and individuals. I applied my design, editing, storytelling, and writing skills to create each project and compose the artist's biography. For the one sheet (embedded to the left), I used Canva and Adobe InDesign to achieve the duo's aesthetic and deliver all the necessary information. On the other hand, for the sizzle video (embedded to the right), I primarily used iMovie and added assets created in Canva as well. Finally, communication with the artist was a big part of these projects, as I wanted to effectively convey their brand while staying true to their vision and image.
Get to know a little more about ROSGUER with their assets below, and do not forget to check their music and social media platforms!
Hypothetical Artist Pitch to a Publishing Company
Publishing Company Pitch - ROSGUER
This project includes written descriptions about the artist and the company and a hypothetical email pitch for the artist to collaborate with a new music publisher. I primarily used writing skills to best present the artist (independent artist duo ROSGUER), including background, social media numbers, and the proposed song to the publishing company (Sony Music Publishing Latam). Before creating the document, I applied comprehensive research and analytical skills to find the best music publisher fit and get contact information. Like the market analysis project presented above, I used Microsoft Word to create the document and further practice using APA format to effectively communicate information and references.